It’s not too late to use your social media platforms to start earning money in these trying times.
Here’s how you can get started:
1. Market yourself :
Social media influencers are making
money independently by marketing themselves as their own product. In
2017 - 86% of brands depended on influencer marketing campaigns.
With the pandemic putting a halt to full-blown productions and cutting
budgets, brands are looking towards social media influencers as an
alternative to produce and air their ads.
2. Engage your followers :
Use your following to your advantage
to get the word out or redirect them to the social media page of your
brand. But more importantly, you need to get your followers engaged
first. The best place to get the engagement you need is on Instagram
where it has 58 times more engagement per follower as compared to Facebook.
Stand out with visual appeal on your feed as the human brain processes visuals 60,000 times
more than text. Use eye-catching photos and graphics, and add context
to your content. Ask the audience their opinions on product-related
posts to get them engaged.
3. Promote your product :
Use your social media account to
advertise what you are offering to your audience. Make sure that your
bio includes professional information, including the link to your
website and contact information (an email address should suffice). Get
clear and attention-grabbing photos of your product, which you can
repost from your customers, to add a human touch.
While Facebook includes Groups and Maketplace that lets you sell
products to virtually anyone in your circle of interest or area,
Instagram, as a platform, allows you to build your brand, promote it,
and gain an engaged following. Besides, it makes more money, too. An engaged follower on Instagram is likely to spend $10 more than an engaged follower on Facebook.
4. Tag your products :
Instagram also includes a neat feature that allows customers to shop your products directly on your page
through shoppable posts.
Customers can click on product tags on your
post and add it directly to their carts without having to leave your
page.
To add product tags for shoppable posts, you’ll need to merge your
shop’s Instagram profile to your Facebook shop or Business Manager
catalog which you’ll need to be an admin of. Once connected and
approved, you’ll be able to tag products on your Instagram posts.
